FIDLOCK GmbH
Kirchhorster Str. 39
30659 Hannover
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FIDLOCK Consumer Products
PLES sets on FIDLOCK: Crossbody bags for modern everyday life
PLES follows a clear design approach from its very beginning: combining protection, functionality, and a clean, premium aesthetic. Known for its high-quality smartphone accessories, the brand has always focused on the question of how protection in everyday life can be designed in a meaningful, intuitive, and at the same time elegant way.
With its first dedicated bag collection, PLES is now entering a new chapter. The focus shifts from protecting individual devices to protecting what people carry with them every day. This step marks the consistent evolution of the brand philosophy towards a modern everyday carry approach. In this context, FIDLOCK plays a central role, as the combination of intuitive handling and reliable security forms the foundation of this new user experience.
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V-BUCKLE 25 – an intuitive detail for modern movement
At the core of the new ARC LOCK CROSS and FORTRESS CROSS is the V-BUCKLE 25, which clearly combines function and design. Its magnetic-mechanical principle enables an especially intuitive user experience: the buckle practically guides itself, can be opened with one hand, and closes securely and reliably without any extra effort in daily use.
In motion, this creates a noticeable advantage – faster access to essentials, less friction in handling, and an overall smoother user experience. At the same time, the V-BUCKLE 25 ensures a stable and secure closure that reliably meets the demands of everyday crossbody use.
Through its seamless integration into the design of the bags, the buckle is not perceived as a separate component, but as an integral part of the overall design and functional concept. This results in a product where technology and design do not exist side by side, but work together as one unified experience.
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