FIDLOCK added to the ‘Beijing Key Trademark Protection List 2025’

On 16 January 2026, FIDLOCK was officially included in the Beijing Key Trademark Protection List 2025 as part of the ‘First Beijing Trademark Brand Ceremony’. FIDLOCK GmbH participated in the ceremony as the trademark owner of its word and word-image trademark and was officially included in the list.

With this award, FIDLOCK positions itself alongside established brands such as VERSACE, LEVI’S, SALOMON, ARC'TERYX, Disney, Amazon and Lego, as well as successful Chinese brands such as Xiaomi and Douyin. This inclusion underlines the international relevance of our brand and strengthens our position in the Chinese market.

Strategic brand protection at the highest level

The Beijing Key Trademark Protection List is a protection mechanism managed by the Beijing Trademark Association. Its aim is to systematically secure intellectual property, protect established brands in a targeted manner and promote a stable economic environment. The listing creates a structured protection environment for brands with particular economic significance and strategic appeal.

Specific advantages for FIDLOCK

Admission is linked to clearly defined protective mechanisms. For FIDLOCK, this means, among other things:

• Priority in trademark examination procedures
• Support in administrative proceedings and enforcement of rights
• Protection across regional borders within China
• Greater recognition by authorities and partners
• Easier international enforcement of trademark rights

This will enable us to increase the speed and effectiveness of our IP strategy in the key market of China.

Clear confirmation of our IP strategy

„The listing shows that our long-term work in protecting intellectual property is having an impact. It increases the visibility of our brand and expands our opportunities to consistently secure innovations and brand values.“

Sabine R., Head of Legal Department, FIDLOCK GmbH

For FIDLOCK, brand protection is not an isolated legal issue, but part of our corporate strategy. We invest specifically in technological development, systematic brand building and an integrated protection system for patents, trademarks and other intellectual property rights.

Brand as a growth catalyst

Our brand is one of the company's key intangible assets. It stands for technical expertise, innovative strength and international competitiveness.

Being included in the Beijing Key Trademark Protection List strengthens our ability to act, sets clear standards and supports the sustainable development of the industry. FIDLOCK will continue to drive innovation, systematically expand brand values and actively protect intellectual property – both nationally and internationally.

We would like to thank our strong community of partners and supporters for their trust 
and look forward to shaping the future together.